The Department of Labor (DOL) has recently introduced a new rule that will change how businesses classify their workers under the Fair Labor Standards Act (FLSA). This rule will help businesses differentiate between employees and independent contractors, ensure that everyone is treated fairly, and create a safe and fair work environment. In this […]
Navigating the New DOL Rule Under FLSA: Everything You Need To Know Read More »
To help small businesses maximize their email marketing efforts on a budget, we reached out to founders, CEOs, and marketing professionals for their top tips. From personalizing emails to improve receptivity to balancing frequency and brevity, discover the eight expert strategies these leaders shared to drive sales and make the most of your email marketing
8 Budget-Friendly Email Marketing Tips for Small Businesses to Drive Sales Read More »
To help small businesses with limited budgets find the most effective marketing channels, we asked seven CEOs, founders, and co-founders for their top recommendations. From focusing on word of mouth to utilizing LinkedIn for visibility, discover the best marketing channels for your small business as shared by these experienced professionals. Focus on Word of Mouth
Marketing Strategy: The Complete Guide For Small Businesses Read More »
Many small businesses face obstacles that can impede their progress in the competitive world of business due to limited resources. However, entrepreneurs can triumph over these difficulties by embracing outsourcing. By outsourcing finance tasks such as reporting, profitability increase, and budgeting, small businesses can experience significant benefits. This blog post will explore the advantages of
Is outsourcing beneficial for small to medium-sized businesses? Read More »
In the ever-evolving world of business, seeking guidance and expertise from a knowledgeable consultant can be crucial for unlocking growth, overcoming challenges, and staying ahead of the competition. Business leaders understand the value that a skilled consultant brings to the table, providing valuable insights, strategic direction, and objective perspectives. To help you find the perfect
Essential Questions to Ask When Choosing the Right Business Consultant for Your Business Read More »
Starting a business can be overwhelming, especially when it comes to developing a marketing strategy. It’s okay to feel like marketing isn’t your passion – after all, that’s not why you started your business. But don’t worry, we’re here to help you navigate through the process and create a successful marketing plan. Achieving success in
7 Inspiring Success Stories of Companies That Started With a Minimal Marketing Budget Read More »
From Annotations in Google Analytics to Behavior Flow Reports, here are seven answers to the question, “What are the best—but most underutilized—tools in Google Analytics?” Get new Google Analytics and GA4 insights to help your small business increase sales and overall performance. Annotations in Google Analytics Intelligence Events Feature Site Search Cohort Analysis Custom Alerts
Google Analytics: 7 Tips to Help You Gain Critical Insights Read More »
In today’s digital age, social media has become essential for small businesses to promote their products and services. However, creating engaging and effective social media content can be a challenging and time-consuming task. Fortunately, there are a variety of online tools available that can help you streamline your content creation process and enhance your social
6 Online Tools that Can Help You Create Social Media Content for Your Small Business Read More »
As your business grows, small tasks can become the most time-consuming part of your day. Many business owners find themselves completing small tasks they hate doing, which not only consume hours of their day but also leave them drained of energy and motivation for the rest of the day. From a solid marketing automation setup
Automation Systems: Are They Relevant For Small Businesses? Read More »
