In today’s digital age, social media has become essential for small businesses to promote their products and services. However, creating engaging and effective social media content can be a challenging and time-consuming task. Fortunately, there are a variety of online tools available that can help you streamline your content creation process and enhance your social media presence.
We’ve asked six professionals to share their favorite online tool that helped them create social media content.
Whether you’re new to social media marketing or an experienced pro, these tools can help you save time, improve engagement, and boost your online visibility.
From CapCut to Copysquire.com, here are six answers to the question, “What are the most helpful online tools that enable small businesses to create social media content?”
- CapCut
- Woofy
- Hootsuite
- SEMRush
- Canva
- Copysquire.com
CapCut
CapCut is a great app for creating short video content. It will greatly increase the chances of your business becoming viral.
It includes not only basic editing features such as cutting and rotating video and adding a soundtrack but also a lot of interesting effects that come as ready-to-use templates. The whole tool is very intuitive and requires no additional knowledge in order to create something cool.
Natalia Brzezinska, Marketing and Outreach Manager, ePassportPhoto
Woofy
As a business of one, I have to get creative with my time and resources. One tool I’ve found to give me back a few hours each week is Woofy. It’s a social media content creation and scheduling tool that costs less than $100 per year! I can create all my social posts within the tool and schedule them for posting across multiple networks. I’ve been using this tool for several months and have never had a single failed post.
Woofy also has some AI features I haven’t tried yet. I prefer to write my copy, but Woofy has the option to generate copy ideas for you, in case you’re not a writer but still want to post on social media. It’s an overall great tool for small companies with small budgets.
Alli Hill, Founder and Director, Fleurish Freelance
Hootsuite
Hootsuite is one of the global leaders in social media content management. You can manage multiple accounts like Facebook, Twitter, Instagram, Pinterest, and others with the help of this amazing tool. You won’t have to waste time posting individually on each social media, because Hootsuite provides an intuitive platform to manage all the major social media accounts at once and from one tool.
This awesome platform helps you to plan out social media posts in advance and even schedule them. It makes businesses much more efficient. Businesses can plan their content with ease and view all their social media content in one calendar. They can see all their published and scheduled content.
Moreover, businesses can create new posts and organize existing ones at any time. Customizable streams help you monitor trends and stay notified about your business, competitors, any topic, and customers. Businesses don’t have to face heavy data crunching. And they can always post on time.
Saikat Ghosh, Associate Director of HR and Business, Technource
SEMRush
While SEMRush is primarily used as an SEO tool, it also has many features that can help small businesses create effective social media content.
With SEMRush, small businesses can conduct keyword research to find high-traffic keywords, track and analyze competitors’ social media performance to come up with better content strategies, identify influencers that can help expand their reach, and access a library of content ideas to come up with original and engaging social media posts.
Nick Varga, Chief Riding Officer, ERide Journal
Canva
I would say Canva, as every small business I’ve introduced it to has been amazed at how much they can create with it—and how much they can do for free!
Paying for professional-looking social media creatives is an enormous obstacle for small businesses, so to do it themselves for free with Canva is genuinely game-changing for them.
Luke Glassford, Marketing Director, Gambit Partners
Copysquire.com
While some small businesses may have an easy time developing social media posts or partnering with someone who can develop posts for them, often, writing an effective caption can prove difficult. Whether it’s finding the proper wording or knowing which relevant hashtags to include, social media captions are incredibly important for reaching a wide audience.
Searching for this for my own social media posts led me to use Copysquire.com, which was built to help small businesses generate different variations of captions with relevant hashtags. This free website will help small businesses save time, avoid writer’s block, and improve engagement with social media content!
Khamani Murphy, Social Media Marketing, Achievable
Creating social media content that resonates with your target audience is vital for the success of your business.
But it can be an overwhelming project to start and execute without the right tools.
Utilizing the six online tools discussed in this blog can streamline your content creation process and create engaging content that drives traffic to your business.
Give them a try and take your small business’s social media presence to the next level!
If you’re unsure which tool will help you most or what kind of content your target audience is looking for, book a free discovery call with us today!
